Crafting brand and website experiences that bring your story and vision to life with clarity, style and purpose.

ARTFUL, VIBE-DRIVEN DESIGN FOR CREATIVE BUSINESS OWNERS
My services

Let’s turn your brand & website into your most powerful business assets.

designed with intention so you can sell with confidence, connect with your audience, and focus on doing what you love.

If your brand feels all over the place, your website’s looking a little (or a lot) outdated, or standing out in your niche feels tougher than it should, you’re in the right place. I’m willing to bet you’re beyond ready for a brand and website that finally feel like you, connect with the right people, and help you show up confidently, so your business can grow with you. Every detail will reflect your personality, tell your story, and make people want to come back for more.

A green camping tag with the text "Tay Takes a Trip" and a small tree graphic, indicating travel or outdoor adventure, with a circular stamp-like section saying "Drop in any mailbox" and "We guarantee postage."
Collection of graphic design items including a round sticker with a tree and sun, a coffee cup with logo, a cone-shaped package with logo, a coffee pot pouring coffee into a mug with logo, and a mountain landscape with trees and sun.

You’re here because you don’t want to DIY your branding or website anymore. Good news, I’ve got you.

If your current brand or website doesn’t feel like you (or worse, doesn’t reflect how legit and talented you actually are), you’re not the only one. Maybe it’s holding you back from being seen as a go-to in your industry, or it just doesn’t feel aligned with the quality of the amazing products or services you offer.

Here’s the fix: intentional, personality packed design that helps you stand out, attract the right people, and finally feel proud of how your business shows up online. With a custom brand and website that’s both beautiful and built to convert, you’ll go from overlooked to obsessed over.

Let's Work Together
A woman leaning over a wooden table with a laptop, holding a coffee cup with a cozy sleeve. There is a camera on the table. The background features wall shelves with decorative items.
Person drawing a camera on a tablet with a stylus, seated at a wooden table, with a white mug in the background. 
recent BRAND TRANSFORMATIONS
A quaint A-frame cabin surrounded by trees, with a person wearing a wide-brimmed hat in the foreground. Text overlay reads "tay takes a trip" with a tree icon.
Collage of branding materials by Naomi Goff Design, including a website display, logos, and promotional images, featuring rustic and nature-inspired design with a focus on weddings and events in a woodland setting.
Naomi Goff Design Branding for Allie G Photography
EXPLORE MY PORTFOLIO

I’m Naomi! Expert brand + web designer, storytelling illustrator, and biz mentor who gets what it’s like to juggle 12 open tabs and a dream.

At my core, I have a heart for creatives because I’ve been where you are: passionate, full of big dreams, and trying to shape a brand that really captures your magic. I’m your behind the scenes creative partner, here to turn all your ideas, energy, and vision into a brand that feels like you and opens doors for your business to grow.

READ MY STORY
A woman smiling while sitting on a couch, holding a black notebook and a white stylus pen, in a cozy living room.
Graphic of a postage stamp with a brown rectangular background and the words 'MID WEST & BEYOND' in bold black letters.
Naomi Goff Design photo

I turn what makes you different into something people can instantly see, feel, and remember.

It’s not just design; it’s visual storytelling with strategy and soul.

Let’s get into how I can help you create the brand & website of your dreams.
Two circular badges with the text "Make Your Mark Labs." The top badge is white with green text, and the bottom badge is dark green with white text and a small outline of furniture. The background is a beige grid pattern.
Brown packaging with white line illustrations of sewing tools like a sewing machine, scissors, a spool of thread, and a dress form. The text 'Make Your Mark Labs' appears multiple times.

Branding Services

You’re building more than a business, you’re creating a brand that feels aligned, intentional, and SO you. Branding is what helps you show up confidently, attract the right people, and feel proud of how your brand shows up in the world. When your brand reflects your value, raising your prices and booking dreamy projects becomes second nature.

VIEW MY SERVICES
Website homepage for Echo Valley Sawmill, a wedding and event venue featuring a rustic barn, with wedding photos of a bride and groom and outdoor scenery.
Circular logo for Echo Valley Sawmill with a dark green background, featuring white text and a small tree graphic at the top, with the words 'Weddings & Events' curved around the bottom edge.

Website Design

Get your brand and website working together effortlessly, with a visually stunning, custom designed site that helps you stand out, attracts your people & converts. I get you launched fast with an online presence you love that actually turns visitors into loyal customers.

DESIGN MY SITE
A woman with long brown hair holding a tablet with a stylus, standing in a room with wall art and furniture.
Woman sitting at a desk working on an iMac, with a large collage board above displaying various images and magazine clippings, a potted plant on the desk, and wall-mounted vinyl records.

Brand Clarity & Mentorship

1:1 mentorship to clarify your brand, fine tune your strategy, and give you confidence in your next steps. In our 90 minute session, we’ll go over what’s working, where you can improve, and you’ll walk away with a clear Brand Clarity Blueprint and actionable next steps.

LEARN MORE
Smartphone screenshot of a graphic design promoting a creative campfire conversation event called 'Brand Bites'. The background features a forest scene with pine trees and mountains, and the graphic has illustrations of a s'more and a campfire. The text includes the event title 'Brand Bites' in large letters and the subtitle 'creative campfire convos' in smaller text.
Logo with beige background, black border, and central yellow star, featuring the text 'THE DESIGN DOWNLOAD' in black, curved around the star.

The Design Download

Simple, actually helpful brand and website tips delivered once a month. Like a little creative pep talk for your inbox. Plus, weekly Brand Bites, aka, the real life stories we’d share as if we’re sitting by the bonfire having a real heart to heart, and of course packed with tons of value & digestible tips you can implement right away.

SUBSCRIBE
  • A woman with black hair smiling and wearing a large circular white earring and a ring, holding her earring with her left hand, against a plain background.

    Brittany Wisner, Courage & Clay

    “Coming up on 4 years in business, I realized my branding wasn’t bringing me the joy it should. Working with Naomi was SO fun. She quickly understood my style and brought it to life. This is truly one of the best investments I’ve made in my business, and I couldn’t be happier with the way everything turned out!”

  • A smiling woman holding a patterned mug in a bright room.

    Allea Grummert, Duett

    “I needed a landing page that looked beautiful, on-brand, and FAST. Naomi was recommended by a trusted copywriter, and the flow of communication, deadlines, and approvals was the easiest I’ve ever experienced. She took another designer’s brand style and ran with it, no questions needed, and the page looks amazing and professional. Her quick turnaround, patience with edits, and clear communication made the process effortless, and I felt completely confident trusting her to take my copywriter’s words, wireframe, and vision and make it all happen. Thank you, Naomi!!”

  • A woman wearing a large white hat, orange t-shirt, and jeans is sitting on a concrete ledge outdoors, smiling and holding a sunflower. She is surrounded by old film cameras and a vintage radio. The background includes a wooden fence, a building with a corrugated metal wall, and green plants.

    Allie G Photography

    “Naomi!! I am so IN LOVE with these!! You authentically made designs SO fitting for my brand!!! They are EXACTLY what I have been envisioning for years. And I’m just so happy to finally have them created. I can’t thank you enough for your patience and comprehension. You’ve been so kind through this process.”

  • A woman with blonde hair wearing a white long-sleeve top, striped blue and white pants, and tan high-heeled boots, sitting on a yellow stool with blue legs, holding a yellow pencil in her right hand, and posing with a playful expression against a white background.

    Emily Kiszka, Health 101

    “What you’ve built is beautiful and so thoughtfully done, but it’s not just the final product that has me teary-eyed as I write this. It’s you…your kindness, your patience, your steady presence throughout this process. You’ve gone above and beyond in so many ways. I can’t thank you enough. Truly. Your talent is remarkable, but your heart is what really shines. I’ll recommend you to anyone and everyone, because your work is amazing, but also because you are!!!”

  • A woman with glasses and a star tattoo on her right arm leaning on a kitchen counter with bowls of food in front of her, in a modern kitchen with white cabinets, open shelves, and a window.

    Rachel Knapp, The Wandering Tourists & Pocono Bear Den

    “Without you and your expertise, my brand would be completely lost! Having a strong brand and website has given me so much confidence! I can't thank you enough!”

  • Green background with pink squiggly lines and the text 'Melty Dough Cookies' in pink.

    Shannon Treadway, Melty Dough Cookies

    “My experience was jaw dropping when I opened my site for the first time! I was speechless and filled with excitement. The final result exceeded my expectations, and I was thrilled to see my vision come to life in such a visually appealing way. I felt proud of my new design, and it gave me confidence in how it would resonate with my customers. You were attentive to my vision, communicated effectively throughout the process, and offered valuable insights that enhanced the final outcome. I LOVE LOVE LOVE my site and can’t wait to work on other projects with you—amazing WORK!”

  • A woman sitting on a bed with pillows, holding a paper cup, smiling, and looking to her left. There are framed pictures on the wall behind her.

    Taylor Hildreth, Tay Takes A Trip

    “Literally the amount of people who are OBSESSED when I drop a business card. Worth every penny.”

  • A family of four standing outdoors in the snow, smiling. The father is holding a girl with curly hair wearing a maroon top and tan boots. The mother is holding another girl with curly hair wearing a yellow top and gray leg warmers. They are in front of a wooden background.

    Melissa & Tony P., Echo Valley Sawmill

    "My husband and I were so thankful we reached out to Naomi! She more than helped us when it came to our new webite design & rebranding. She was able to bring our vision to life with purpose & flow and was by far better than we could've imagined. Thanks for your creativity, guidance, and making the process feel seamless & natural!"

You should be out there creating something cool

...and I’ll work my magic while you’re busy living your best life.
A young woman with long wavy hair wearing a beige t-shirt with a graphic of an eagle, ripped jeans, and sneakers walking on a wooded trail during autumn, adjusting an orange crochet beanie with a pom-pom.
A dock with two chairs extends over a calm lake with a large house and trees in the background.

Picture this:

You, somewhere in nature and stress free, soaking up all the good vibes, while your website and brand do the heavy lifting, bringing in those dream clients & customers on autopilot. Because when your brand and site are strategically designed and totally you, you get to enjoy the freedom of real results without being chained to your screen.

A circular black logo for Courage & Clay, featuring a gold semi-circle and white text that reads 'everyday elegance crafted in clay' with the year 2019, and the surrounding text 'ARTISAN JEWELRY'.
A woman sitting on a sofa, smiling, writing in a notebook with a stylus in a cozy living room.

Your brand doesn’t have to feel like a big question mark, these resources will help you get unstuck.

You’ve put your heart into your business, and now it’s time your brand caught up. But when it comes to actually shaping your brand and figuring out what’s working (or not), it can feel like it’s all over the place (totally normal btw!). If you're not ready for the full on hiring a designer thing, these resources are designed to help you gain clarity, take confident steps, and move your brand forward.

Collage of images and notes pinned to a wall, including a color palette titled "Nudes," a portrait drawing, a motivational quote, and various photographs and graphic designs.
A woman with long brown hair writing in a notebook at a wooden dining table in a cozy, decorated room.
A woman with long dark hair working at a computer desk, with a colorful collage on the wall behind her. The collage contains various magazine clippings, photos, and artwork. The desk has a potted plant, a coffee cup, and office supplies.

What if one conversation could change how you see your whole business?

Let’s take a good look at your brand. Where it’s at now, where you want it to go, and how to get there. During your Brand Clarity Session (1:1 video chat!) I’ll walk you through my process to help you make sense of all the moving parts: your brand identity, website, marketing, social media, and everything in between. You’ll leave with a clear game plan, fresh confidence, and the momentum to move forward with purpose (and way less overwhelm).

LEARN MORE
A woman with long wavy brown hair wearing a brown and black checkered shirt, holding a stylus and tablet in a room decorated with wall art and wooden shelves.
A colorful illustration of a bouquet of flowers, including a pink rose, yellow and orange daisy-like flowers, in a blue face mask pocket.

For the creatives : things I designed to make your life easier

A wooden dock extends into a body of water with an island covered in trees in the background, and the word 'DRIFTLY' written across the image.

A HANDMADE FONT FOR CREATIVES

Driftly was made to give your brand that effortlessly cool, organic feel

Whether you're designing a logo, packaging or making your brand feel more you, Driftly was made to bring a little edge, and personality to your creative projects.

SHOP
Woman working on laptop at wooden table with coffee cup, glasses, and camera nearby, in a bright room with open curtains.

FOR DESIGNERS & SERVICE PROVIDERS

Book high-ticket clients with my Honeybook proposal template

Make booking dream clients a breeze with this editable HoneyBook proposal template made for creative entrepreneurs who are ready to impress & land high ticket projects.

SHOP
A woman wearing an orange knit beanie with pom-pom, plaid shirt, and graphic T-shirt holding a coffee cup with a matching knit cozy, standing in a forest during autumn.
A graphic with the words "The Justice Download" on a yellow, grid-patterned background, with "Justice" written in pink cursive font. 
DESIGN TIPS TO HELP YOU GROW

Subscribe for creative fuel, real chats and the best boost of confidence

Get inspired and fuel your creativity with emails that feel like a friend cheering you on. Each month, I’ll send you The Design Download, packed with real tips to help you level up your brand and website. And in between, you’ll get cozy Brand Bites: quick stories, behind the scenes moments, and honest convos about business, creativity, and showing up boldly.

SUBSCRIBE 
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